2018 NHL Playoffs | The Cup Collection

The Stanley Cup is the most unique trophy in professional sports… because there is only one. The Cup Collection is designed to celebrate the individuality of every player’s name that is etched upon the Stanley Cup to forever be a part of NHL history.

 
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History

 
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Historical Research

 
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Design Strategy

 
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Conference Design Strategy

 
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Stanley Cup Design Strategy

 
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The Cup Collection

 
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Digital Activation

 
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Fan Loyalty Commemorative Gift Box

 
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